Social add-on
$750 / mo
Month to month. Feeds, not a second content studio.
Website + listing
$4,500 / mo
Roof Hub and Google listing stay as they are.
Together
$5,250
Same ideas. Different job. Separate lines.
The offer
$750 a month. Month to month. You know what it buys.
You already pay for Roof Hub writing and your Google listing. This is not a second content studio. This is taking what we already make, shaping it for the feeds, posting it where neighbors scroll, and sending the ready ones back to Roof Hub.
Paid ads on Facebook or Instagram are not in this number. Media spend is separate if you ever want that.
Why social matters for a local roof shop
Your neighbors already talk about roofs on Facebook, Instagram, Nextdoor, and Google. If Roof Maxx of Cleveland is quiet there, someone else fills the feed. A friend. A competitor. A national brand.
A homeowner who is not ready to call still sees your name. When the next storm hits, you are already familiar. That is the job.
The strategy in plain words
- Show up where customers already are. Not every app on earth. The places Northeast Ohio homeowners actually use.
- One idea, many places. Create once, then reshape for each channel. Same story. Right length. Right look.
- Always a path home. Posts point to Roof Hub pages, quote forms, and your Google listing. Social is the street. The website is the shop.
- Local proof over fluff. Jobs, before/after, seasonal tips, storm readiness, reviews. Cleveland, Akron, Canton. Not generic national copy.
- Steady beats viral. A reliable weekly rhythm builds trust. One lucky post does not.
Why spinning content and linking back helps you
You already invest in Roof Hub and your listing. Social should feed that work, not sit in a silo.
| What we do | Why it helps |
|---|---|
| Turn one Roof Hub tip into posts across channels | More eyes on the same useful answer without five separate essays |
| Put a clear link back to a Roof Hub page | Ready people can quote. Others still land on a page that works for search |
| Reuse job photos and reviews, then point to the service page | Trust on the feed. Detail on the site |
| Keep name, phone, and Roof Hub consistent everywhere | When someone Googles you after a post, the story matches |
Simple picture. Social makes more people notice you. Links bring the serious ones to Roof Hub. Roof Hub and your Google listing turn interest into appointments. Each piece makes the others stronger.
Where we publish
| Channel | What it is good for |
|---|---|
| Neighborhood reach. Shares. Longer tips. Reviews and job photos. | |
| Before/after. Short video. Visual proof. Stories for same-week updates. | |
| Nextdoor | Hyper-local. Neighbors asking who to use for a roof. Strong lane for Cleveland if we stay helpful, not spammy. |
| Google Business Profile posts | Shows next to your map listing. Same weekly themes. Keeps the listing looking alive. |
| YouTube (when you have video) | Longer explainers and job stories. Short clips also feed Instagram and Facebook. |
| LinkedIn (light touch) | Commercial and property-manager awareness. Not the main homeowner channel. |
We start by locking admin access and cleaning what is already live. Then we publish on a set weekly rhythm. Paid Facebook or Instagram ads are a separate talk if you ever want them. This offer is organic presence and content, not ad spend.
Who manages the pages (communication)
Yes. We manage the pages day to day.
- We post on the agreed channels
- We watch comments and messages on a schedule
- We answer the normal back and forth (thanks, simple questions, how to get a quote)
- If someone wants an appointment, has a complaint, or needs the shop, we hand it to you with the details
You are not expected to live in Facebook, Instagram, or Nextdoor every day. You still own the business answers. We own the page presence and the conversation until it needs Roof Maxx.
Where your money goes
$750 a month pays for time and judgment, not a second round of inventing topics from scratch. You already pay for Roof Hub writing. This fee is for adapting that work for the feeds and running the weekly rhythm.
| Slice | What it pays for |
|---|---|
| Plan | Monthly theme calendar. Tied to seasons, storms, and Roof Hub pages. |
| Create | Writing, photos, short video, graphics. Adapted per channel so it does not look copy-pasted. |
| Publish | Scheduling and posting across the channels above. |
| Engage | We manage comments and messages on a schedule. Simple replies from us. Quote asks, complaints, and hiring go to you. |
| Connect | Links and calls-to-action back to Roof Hub and your listing. |
| Report | Short monthly note in plain English. What went live. What we change next. |
No mystery bucket. If we recommend a tool or a boost later, we say so up front and you decide.
What we do day to day
Every week
| Job | What you see |
|---|---|
| Follow the monthly calendar | Posts go live without you hunting for ideas |
| Create and adapt content | Same theme shaped for Facebook, Instagram, Nextdoor, and Google |
| Publish and check links | Quote posts point to the right Roof Hub page |
| Light engagement pass | We answer normal comments and messages. Anything that needs the shop gets handed to you |
| Note what worked | Honest log so the monthly report is real |
Every month
| Job | What you see |
|---|---|
| Next month’s calendar | Themes in advance. Fast yes or no from you |
| Pull fresh proof | Jobs, photos, reviews, seasonal tips when you have them |
| Align with Roof Hub | New website pages get social life |
| Simple report | What we published. What got attention. Recommended next month |
What we need from you (small)
- Page admin access, or a handoff from whoever holds it now
- One person for fast yes or no on posts
- Occasional photos or “this week’s job” when something looks great
- Heads-up on storms, promotions, or hiring so we do not miss the moment
We do not need a big questionnaire. We do the research and bring you a plan.
First 30 days
- Week 1. Access and cleanup. See what is live. Fix the obvious. Agree the weekly rhythm and who says yes.
- Week 2. First full week of publishing. Themes tied to homeowner questions and Roof Hub pages. Links checked.
- Week 3. Tighten what works. Add Nextdoor cadence if access is ready. Recycle one strong Roof Hub piece across channels.
- Week 4. Short review. What went live. What got attention. Confirm the ongoing monthly rhythm.
How this sits next to Roof Hub work
| Work | Job | Monthly |
|---|---|---|
| Website + listing | Roof Hub pages, search, Google listing, tracking, quotes into your system | $4,500 |
| Social (this offer) | Presence in the feeds your neighbors use, with paths back to Roof Hub | $750 |
They help each other. Same ideas. Different job. Separate line items unless you ask us to combine them.
Next step
If this matches what you wanted, we lock access, agree who approves posts, and start week 1.
- Which channels are live today, and who has the keys?
- Organic only for now, or do you also want a paid social talk later?
- Confirm $750 / mo month to month, separate from the website retainer (or one combined invoice if you prefer).